Club Rhonda

Help me,
Rhonda!
 

Words: Ann Donahue 
Photography: lastnightsParty  

One night in Los Angeles at A Club Called Rhonda, the city’s rabble-rousing monthly party where everyone’s welcome and anything goes 

THE RED BULLETIN: Who is Rhonda, exactly? A lot of partygoers would like to meet her. 

GREGORY ALEXANDER, CO-FOUNDER, RHONDA INTERNATIONAL:
 Most of the time when people ask us in the actual club, we refer to her as this person who actually exists. But in interviews we’ve broken the veil that Rhonda is a fictional character we’ve created, this ideal instead of a person. We’ve created this mythical being to suit the feel we’re trying to convey with the club. 

LOREN GRANIC, CO-FOUNDER, RHONDA INTERNATIONAL: We wanted Rhonda to be very high concept, more than bringing a soundsystem and a DJ and calling it a night. We wanted it to have the creative legs to take it a lot of different places. Me and Gregory have been friends for a very long time; we come from different backgrounds. He is gay and I am straight. There were places for his friends and my friends, and we didn’t see the point of that. We couldn’t find one place where we could all get together and enjoy the music we like.
 

 

 

“This is where you can try whatever”   
Merlin Bronques, an LA-based nightlife photographer
Rhonda

Exhilarating house and disco pump out at LA’s favourite dance party,held once a month at Los Globos on Sunset Blvd. One-off events have taken place in New York, Miami, Toronto and London.   

“We couldn’t find one place where we could get together and enjoy the music we like”
Lauren Granic
“Music is the primal element that brings everyone together”  
Bronques
Rhonda, LA

The attention-seeking antics at A Club Called Rhonda are incomparable to other clubs. The scene is raw, inclusive and anything but the roped-off and restrictive pageant for which this part of California is famous  

“You always meet a new freak you’ve never met before” 
Merlin Bronques

Rhonda started out as an anthropomorphic party girl who brought very different people together to have a lot of fun. Would you agree with that?

Rhonda

You’ll find a fabulous scene of “polysexual hard partying”, as one promo puts it, where people are encouraged to wear their stripes with pride whether they are gay, straight, bi or trans  

 GRANIC: This all happened after the MySpace days. It wasn’t when Twitter was super huge, but the concept of an organisation issuing communiques from the voice of a person made a lot of sense.

What were your first events like? 

GRANIC: One of the things we knew from the beginning was that we wanted unconventional venues. The first was Guatelinda in east Hollywood, a building with mock Chinese architecture that was basically a Guatemalan mafia bar. We went in there and talked to the dudes who were running it, and they were like, ‘We don’t know who you duded are.’ But they listened to what we had to say. 

What about now, seven years later?

ALEXANDER: 
We’re known for hotel takeovers. We’ll have our first event at the Mondrian (on Sunset Blvd, in LA) on May 24, with a party at the pool of the Herringbone restaurant. We’ll be selling rooms with passes.

Rhonda, LA

Big-name bookings at Rhonda events include James Murphy, Seven Davis Jr, Honey Dijon, Jackmaster, Hot Chip and Peanut Butter Wolf 

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