Chances are that buying and selling trainers won’t make you rich, but who cares – few investments are this much fun
The $200k high-tops
Remember that friend of yours whose collection of rare trainers was strictly look-but-don’t-touch? He probably thought he was sitting on a gold mine. Turns out he might still be.
StockX, an online marketplace, is the brainchild of sneakerhead Josh Luber. “If you look at the resale market over time, it looks exactly like a Nike swoosh,” he says. “The price starts high pre-release, comes down, then climbs.”
How steep it rises depends, of course, on demand: a pair of zebra-striped Yeezy Boosts, which cost around $220 on release by Adidas in February, are now trading at five times that, due to rumours of a limited run.
So, how do you beat the market? “You should plan on holding onto a pair at least two years,” says Luber; in other words, enough time for supplies of deadstock [boxed, unworn pairs] to dwindle. And the ultimate insider tip is knowing the production run – a closely guarded secret. For example, only 89 pairs of the self-lacing Nike Mag were released. Which explains why one pair sold for more than $200,000 at a charity auction, and another is trading at close to $33,000 on StockX.