Lana del Rey

SELF-CROWNED QUEEN

Photo left: Neil Krug 

Lana Del Rey turned the music industry on its head with the
help of YouTube. Here is her musical development, presented with the help of…YouTube! 

Elizabeth Woolridge Grant a.k.a Lana Del Rey is known the world over for her cinematic sound and nostalgic romanitiscim of the 50’s and 60’s, but that wasn’t always the case. The sultry singstress has YouTube to thank for her success. Her single “Video Games” turned the music industry on its head. To this day, no other self-produced video has got anywhere near to the viewing figures achieved by “Video Games”: a solemn piece of magic. 

To celebrate ten years of YouTube, The Red Bulletin takes a look at the best Lana del Rey videos on YouTube, and the career of the lady who was “Born to Die”. 

1. Video Games 

The song that launched a career. Lana Del Rey’s self-made video to “Video Games” was a surprise sensation upon its Internet release at the end of June 2011. It went on to become the lead single from the 2nd studio album “Born to Die” and was officially published on YouTube in October of the same year. It went on to become one of the tracks of 2011. 

Published on: Oct 16, 2011 (Official publish date on her YouTube channel)
Views: Almost 74 million 
Chart success: UK singles charts - 9, US Billboard Hot 100 - 91 
Best YouTube comment: “My boyfriend sings this to his PS4”

2. Born To Die

With the success of “Video Games” to go on, Lana Del Rey went full-out Hollywood for the video to “Born to Die”, the 2nd single off the album of the same name. Directed by Yoann Lemoine a.k.a Woodkid, the video has been viewed by a wopping 180 million people since its release. 

Published on: Dec 14, 2011
Views: Almost 180 million 
Chart success: UK singles charts - 9 
Best YouTube comment: “When the P.E. teacher makes you run…Why? Who me? Why?
‘Feet don’t fail me now
Take me to the finish line
All my heart, it breaks every step that I take’

Lana del Rey

To this day, no other self-produced video has got anywhere near to the viewing figures achieved by “Video Games”

© Getty Images 

3. Young and Beautiful

After releasing massive tracks in the form of “Blue Jeans”, “Ride” and “National Anthem”, the New Yorker decided to dabble in film, recording “Young and Beautiful” for 2013’s opinion dividing The Great Gatsby. The song turned out to be Lana’s most successful single in the US Billboard charts since “Video Games”.  

Published on: May 10, 2013
Views: Over 114 million 
Chart success: UK singles charts - 23, US Billboard Hot 100 - 22 
Best YouTube comment: “I’ve listened to this, Summertime Sadness, and Dark Paradise like 1,000,000,000,000,000,000,000 each, and I still love them, melts away to the music”

4. West Coast

“West Coast” is the lead single from Lana Del Rey’s 3rd studio album “Ultraviolence”. The song marked the return of the singer, and the album took the number one spot in more than 10 countries (including the United States and UK) upon its release in June 2014. Produced by The Black Key’s Dan Auerbach, the video was shot, of course, in Los Angeles. 

Published on: May 7, 2014 
Views: Almost 21 million 
Chart success: UK singles charts - 21, US Billboard Hot 100 - 17
Best YouTube comment: “Reminds me of Clint Eastwood”

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02 2015 The Red Bulletin 

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