Vinyl Records

These recordheads wax lyrical about the magic of vinyl

Words: Alex Herrmann
Photo: Lauren Gesswein/Red Bull Content Pool

Record label and magazine founders explain why they still care about vinyl

If you love records, you really love records – there’s no such thing as a casual fan of vinyl. And when you’re a recordhead, you’re always down to talk about it. April 22 is Record Store Day, so we spoke to Flood Magazine’s Alan Sartirana, Greenroom Magazine’s Jake Heinitz and Totally Gross National Product’s Drew Christopherson about why they love going the whole 12 inches when it comes to owning albums. 

THE RED BULLETIN: Why do you buy music on vinyl?

JAKE HEINITZ: I buy vinyl because of the vibes, man!

DREW CHRISTOPHERSON: It stores nicely, looks good on a shelf, and gives you large-format artwork. Never mind the fact that it sounds great.

When you walk into a record store, what’s the first thing you look for?

ALAN SARTIRANA: It depends on what I’m there for. There are times where I’ll dig through for old 45s with a specific thing in mind. Otherwise, I’ll just flip through new releases and find more than enough to spend way too much money on. A good record store will have a setup to listen to vinyl and a knowledgeable enough staff to convince you to buy at least five things you hadn’t planned on buying.

HEINITZ: The first name I look for is Gil Scott Heron – do you have it? I want it, and I want it all. But generally the Gil supply is low, so I look for gnarly cover art and honest eyes.  

How does having a physical copy impact your relationship with an album?

CHRISTOPHERSON: It usually means I’ll listen to, or at least think about, the record for the rest of my life. My digital collection comes and goes, especially with streaming services. There’s a sort of object permanence thing going on with digital collections versus vinyl collections. It’s fun to be reminded of a record as you flip through it. 

HEINITZ: Have you ever ridden the groove? Because if you know, then you know – once you go wax, you never go bax!

Is there a market for record stores in the digital era?

SARTIRANA: Absolutely. It’s the exception versus the rule, but it’s like a good book store with staff that know and love books. Record shopping is a ritual that takes you through a shared experience with those working and shopping alongside you at the store. I’ll never forget working at Mod Lang in Berkeley in the ’90s, being the guy behind the counter who would recommend 10 new things to a customer, and having them come back a week later to ask me what else they should buy if they liked albums X, Y and Z that I recommended. 

HEINITZ: As long as five-dollar pour-over coffees exist, there will always be a market for vinyl.

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04 2016 THE RED BULLETIN

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