Raúl de Anda and José Medina

Raúl de Anda and José Medina

Photo (above): Agustín de Jesús Romo Rodríguez

Promoting unreasonable projects around the world to free us all from the tyranny of conformity

We’ve tried being reasonable for decades. Take development aid, for example. Millions of people donate billions of dollars to the poorer nations of the world, but the money is often frittered away with no discernible effect.

Which is why Raúl de Anda (above left) and José Medina are taking a completely different approach to social improvement. The two founders of Unreasonable Mexico select people with ‘impossible’ ideas, allocate them mentors with an entrepreneurial background and convince investors to finance these bold schemes.

The Red Bulletin presents Game Changers. The people, things and ideas that will change  our lives in 2016.

Successful, profitable projects include Eneza Education, which improves student learning in rural parts of Africa via smartphones; Solidarium, an online marketplace for Brazilian artisans; and Girl Effect Accelerator, where young women from poor backgrounds can receiving training to set up their own businesses.

“We have to be superheroes because the world needs us,” explains Raúl de Anda, whose business incubator is just one branch of the global Unreasonable Institute.

“Here’s to the crazy ones!”
Steve Jobs and his legendary Think Different campaign

Their credo: it’s always been the lateral thinkers, the outsiders and the ‘mad’ scientists who have changed the world for the better, rather than the conformists, the accountants or the pen-pushers.

The name of the institute harks back to a famous aphorism from the pen of Irish playwright George Bernard Shaw, who wrote, “All progress depends on the unreasonable man.” Or, as the late Apple boss Steve Jobs put it in his legendary Think Different campaign: “Here’s to the crazy ones!”

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01 2016 The Red Bulletin

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