Rolls-Royce Vision Next 100 imagines the coming century of luxury travel - Red Bulletin

Take a 360° tour of Rolls-Royce’s first-ever concept car

Words: JJ Dunning
Images: Rolls-Royce

The legendary car-maker has released its vision for the future of luxury motoring. Take it for a spin…

What does the next 100 years of motoring look like?

That’s the question Rolls-Royce have set out to answer with their 103EX, the first concept car ever to be developed by the legendary marque.

The product of the Rolls-Royce Vision Next 100 project, the 103EX was revealed at a gala event in London in June 2016.

According to the firm’s Director of Design, Giles Taylor, the prototype is an extension of their “experimental tradition” of always aspiring to create “the best car in the world”.

Take the car for a spin in the video below and get a good look at what luxury motoring in the 22nd century might be like.

The 103EX has no engine and no driver, but it does have an umbrella hidden in the bodywork.

The zero-emission 103EX has no driver and no engine, but it does have some surprising and useful things stored in it. For instance, there’s an umbrella hidden in the bodywork.

There is also a silk-covered couch (complete with scatter-cushions) and a virtual assistant – named Eleanor, after the Spirit of Ecstasy figurine on the bonnet – who will take you wherever you need to go.

When the roof and single door open the occupants step out onto a shaft of red light (intended as a “red carpet”, according to the video below). Which should make a real occasion of turning up at Sainsbury’s.

Fancy taking the 103EX for a spin?

© Rolls-Royce

Rolls-Royce Vision Next 100 viewed from side-on - Red Bulletin

Yes, it’s pretentious, but the 103EX is a stunning-looking concept

© Rolls-Royce

Rolls-Royce Vision Next 100 interior - Red Bulletin

Eleanor, the virtual assistant/driver, addresses passengers from the dashboard

© Rolls-Royce

Rolls-Royce Vision Next 100 rear - Red Bulletin

If it’s ever put into production, the 103EX will follow in the Rolls-Royce tradition and be constructed by hand

© Rolls-Royce

Rolls-Royce Vision Next 100 driving - Red Bulletin

The future: it’s a lot like TRON, only more luxurious

© Rolls-Royce

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07/2016 Red Bulletin

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