The future of Formula 1 

Illustrations: Martin Udovicic

It’s the year 2030. Formula One has been swallowed up by the Internet Bubble. Now the largest tech companies are taking their competition to the tarmac – and here are their cars



The iCar 7 – even thinner, lighter and faster than the iCar 6! The driver simply sketches out the curves on the multi-touchscreen with verbal support from co-pilot Siri. For next season the company has already announced a flying model: iCar Air.

+ Fast, elegant, revolutionary steering

– Tyres can’t be replaced individually


It may have been a little beetle-esque in 2014, but the self-driving Google Car is now a wild mustang – which is only fitting since Google bought out Ford three years ago. The racing team boss is all smiles: the driver used to be the biggest line item in his budget. Watch the 32K live feed from the cockpit on YouTube.

+ Greater precision each time it’s used

– Recognises each spectator and opens a Google+ account for them… whether they want it or not

– “HALdroid” operating system has a tendency to crash


The first F1 car to be directly controlled by the community: the more “likes” the driver gets for a status update, the greater the engine performance. The car catapults cookies into the crowd during the race. Completely financed through Facebook credits. Features on-board cat.

+ Posts a selfie for each lap

+ Largest fan community

– The chassis design changes every few weeks


Started off supplying the windscreens for Apple, but later brought their own team to Formula One. This season they’re sending out the first F1 charger made solely by 3D printer. Under the bonnet you’ll find the electronic wizardry that only Tesla Motors can supply.

+ Fast, efficient, easy to operate

+ Cockpit offers a range of performanceenhancing apps

– No one ever uses the apps

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03 2015

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