Red Bull Media House Cookie Policy

1. Introduction

1.1 The Red Bull Media House Cookie Policy (“Policy”) applies to this website (“Website”) and to any websites, branded pages on third party platforms (such as Facebook or YouTube) and applications accessed or used through such websites or third party platforms (“Red Bull Media House Sites”), which are operated by or on behalf of Red Bull Media House GmbH, its subsidiaries and/or affiliated companies (hereinafter “Red Bull Media House”, “we”. “us”, “our”). This Policy sets out how we collect and process information about you on Red Bull Media House Sites through the use of cookies. We use the term “cookies” in this Policy to refer to website cookies and to similar technologies that may collect information automatically when you visit Red Bull Media House Sites (such as pixel tags, web beacons, device IDs and similar technologies).

2. What is a cookie?

2.1 A cookie is a small text file or a piece of information that may be stored on your computer or mobile device when you visit a website. Almost every website uses cookie technology. Cookies serve a number of purposes such as letting you navigate between webpages efficiently, remembering your preferences, and generally improving the user experience. Cookies may tell us, for example, whether you have visited our Website before or whether you are a new visitor. They can also help to ensure that adverts you see online are more relevant to you and your interests. This functionality makes cookies extremely useful to improve your user experience when you return to a website you have already visited.

3. How long do cookies last for?

3.1 Cookies can remain on your computer or mobile device for different periods of time. Some cookies are ‘session cookies’. These cookies exist only while your browser is open and are deleted automatically once you close your browser. Other cookies are ‘persistent cookies’. These cookies survive after your browser is closed until a defined expiration date. They can be used by websites to recognise your computer when you open your browser and browse the Internet again.

4. What other technologies are used to track my Red Bull Media House Site visits?

4.1 We may also use other tracking technologies, such as pixel tags and web beacons, to better tailor Red Bull Media House Sites in order to provide a better service. These technologies usually work in conjunction with cookies. To disable cookies used on Red Bull Media House Sites, and therefore any other tracking technologies that work in conjunction with these cookies, please follow the instructions below.

5. What types of cookies do we use?

5.1 There are two broad categories of cookies.

5.2 Cookies that are essential for the operation of Red Bull Media House Sites, also known as Strictly Necessary Cookies, enable features without which you would not be able to use Red Bull Media House Sites as intended. Your consent is not required for the use of Strictly Necessary Cookies, which is why Strictly Necessary Cookies cannot be disabled using the features of or the links on Red Bull Media House Sites. However, you have the option to completely disable cookies in your browser at any time. The other category of cookies is cookies which, in strictly legal terms, are not essential to use Red Bull Media House Sites. Nevertheless, these cookies do still fulfil important functions. You may disable any of these cookies via your browser settings or by using the links provided in the list below. However, if you do so, various functions of the Red Bull Media House Sites may be unavailable to you or may not work the way you want them to.

5.3 The specific types of cookies served through Red Bull Media House Sites are described below:

Strictly Necessary Cookies.

These cookies are necessary to provide you with services available through Red Bull Media House Sites and to use some of its features, such as access to secure areas. Without these cookies, services you have asked for, like shopping baskets and secure customer account pages, would not be possible.

  • Red Bull Media House: Not applicable.

Advertising Cookies.  

These cookies are used to make advertising messages more relevant to you.  They perform functions like preventing the same advertisements from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

Analytics Cookies.

These cookies collect information that is used, either in aggregate form to help us understand how Red Bull Media House Sites are being used or how effective our marketing campaigns are, or to help us customize Red Bull Media House Sites for you.  This information will also be used for the purpose of evaluating your use of Red Bull Media House Sites, compiling reports on Red Bull Media House Site activity for Red Bull Media House Site operators and providing them other services relating to Red Bull Media House Site activity and internet usage.

Social Media Cookies.

On some pages of Red Bull Media House Sites, third parties that provide applications through Red Bull Media House Sites may set their own cookies in order to track the success of their applications or customize applications for you.  For example, when you share an article using a social media sharing button on a Red Bull Media House Site (e.g., Facebook, Twitter, or Google Plus), the social network that has created the button will record that you have done this.  Because of how cookies work, we cannot access these cookies, nor can the third parties access the data in cookies used by us.  Some pages of Red Bull Media House Sites may also contain embedded content, such as video content from YouTube, and these sites may set their own cookies.

Beacons and Widgets.

Web beacons operate in a similar way to cookies and are placed on websites or in an e-mail in order to monitor the behaviour of the user visiting the website or sending the e-mail.

6. How else do we use cookies?

For further details about how we use information collected by cookies, please see our Privacy Policy.

7. How to control or delete cookies

7.1 You can control cookies served through Red Bull Media House Sites using any of the following means:

7.1.1 Cookie opt-out links.  You may reject cookies served through Red Bull Media House Sites by following the opt-out links provided in the table above. 

7.1.2 Industry opt-out sites.  You can also refuse cookies served for advertising purposes by many of our third party advertising partners by visiting either:  http://www.aboutads.info/choices/ or http://www.networkadvertising.org/choices/.

7.1.3 Browser settings.  While most web browsers accept cookies by default, you can change your browser’s settings to reject and/or to remove cookies. As the precise means by which you may do this will vary from browser to browser, please visit your browser’s help menu for more information. 

7.2 Please also note that if you choose to reject or remove cookies, doing so may prevent certain features or services of Red Bull Media House Sites from working properly and therefore affect your experience while on Red Bull Media House Sites. Areas of Red Bull Media House Sites that can potentially incorporate content from third parties, and which therefore place third-party cookies, will not be available to you. If that is the case you will be informed accordingly. Since your cookie opt-out preferences are also stored in a cookie in your website browser, please also note that if you delete all cookies, use a different browser, or buy a new computer, you will need to renew your opt-out choices.

8. Changes to the Policy

This Policy was last updated on 04/20/2016.  A notice will be posted on our Website home page for 30 days whenever this Policy is changed in a material way. By continuing to use Red Bull Media House Sites you confirm your continuing acceptance of this Policy.