Lana del Rey

SELF-CROWNED QUEEN

Photo left: Neil Krug 

Lana Del Rey turned the music industry on its head with the help of YouTube. To this day, no other self-produced video has come anywhere close to Video Games, a solemn piece of magic. 

Elizabeth Woolridge Grant a.k.a Lana Del Rey is known the world over for her cinematic sound and nostalgic romanticism of the 50’s and 60’s, but that wasn’t always the case. The sultry songstress has YouTube to thank for her success. Her single Video Games turned the music industry on its head. To this day, no other self-produced video has reached anywhere near the viewing figures achieved by it.

To celebrate ten years of YouTube, we take a look at the best Lana del Rey videos on YouTube, and the career of the lady who was “Born to Die”. 

1. Video Games 

The song that launched a career. Lana Del Rey’s self-made video to Video Games was a surprise sensation upon its original Internet release at the end of June 2011. It went on to become the lead single from the 2nd studio album Born to Die, and was one of the tracks of the year. 

Published on: Oct 16, 2011 (Official release date on her YouTube channel)
Views: Almost 4 million 
Chart success: UK singles charts - 9, US Billboard Hot 100 - 91 
Best YouTube comment: “My boyfriend sings this to his PS4.”

2. Born To Die

With the success of Video Games to go on, Lana Del Rey went full-out Hollywood for the video to Born to Die, the 2nd single off the album of the same name. Directed by Yoann Lemoine a.k.a Woodkid, the video has been viewed by a whopping 180 million people since its release. 

Published on: Dec 14, 2011
Views: Near 180 million 
Chart success: 9 
Best YouTube comment: “When the P.E. teacher makes you run…Why? Who me? Why? ‘Feet don’t fail me now/Take me to the finish line/All my heart, it breaks every step that I take’

Lana del Rey

To this day, no other self-produced video has reached anywhere near the viewing figures achieved by Video Games.

© Getty Images 

3. Young and Beautiful

After releasing massive tracks in the form of Blue Jeans, Ride and National Anthem, the New Yorker decided to dabble in film, recording Young and Beautiful for 2013’s opinion dividing The Great Gatsby. The song turned out to be Lana’s most successful single in the US Billboard charts since Video Games.  

Published on: May 10, 2013
Views: Over 114 million 
Chart success: US Billboard Hot 100: 22 
Best YouTube comment: “I’ve listened to this, Summertime Sadness, and Dark Paradise like 1,000,000,000,000,000,000,000 each, and I still love them, melts away to the music.”

4. West Coast

West Coast is the lead single from Lana Del Rey’s 3rd studio album Ultraviolence. The song marked the return of the singer, and the album took the number one spot in more than 10 countries (including the United States and UK) upon its release in June 2014. Produced by The Black Key’s Dan Auerbach, the video was shot in Los Angeles. 

Published on: May 7, 2014 
Views: Almost 21 million 
Chart success: US Billboard Hot 100: 17
Best YouTube comment: “Reminds me of Clint Eastwood.”

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02 2015 The Red Bulletin 

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