Justin Bieber’s Secret Song-Writing Weapon Reveals All
Behind every great album is a great songwriter, and Jason “Poo Bear” Boyd isn’t just the songwriter behind Justin Bieber’s record-making 2015 album Purpose, but a multiple Grammy Award-winning talent who’s been penning platinum-selling hits since 2001.
You might not know his name, but you’ll know his songs, because Poo Bear’s the melodic genius behind hit tracks for the likes of R&B group 112, Usher, Ludacris, Chris Brown, Big Boi and countless others. And in his new documentary Afraid Of Forever, which features a rare behind-the-scenes look at the workings of Hollywood’s music industry, Poo Bear lifts the veil on music’s biggest secret: the life of the phantom hit songwriters. And it drops on Red Bull TV April 29.
But his career very nearly didn’t happen. In fact, the inherently humble kid from a broken Connecticut family was lucky to even survive into adulthood after a tornado ripped through his family home and rendered him, his brother and single mother homeless.
He was just 9 years old when his mother relocated the family to Atlanta, where he quickly became entwined in the budding R&B scene as a singer and honed his skills as a songwriter while performing with a number of groups in high school.
With his father long since having left the family, Poo Bear — as he’s affectionately known for his resemblance to the cartoon character in both form and kindness — was determined to take care of his family. And ever since the age of 13 vowed not to sleep more than four hours a night in an effort to realize his songwriting dream, support his mom and hopefully encourage his father to return and show him the love he never enjoyed.
Some 15 years later, Poo Bear’s achieved all but the latter. But staying at the top isn’t easy. It’s a 24/7 job to stay relevant in an industry so fickle, and with 2015’s Justin Bieber album but a distant memory, Poo Bear’s stock is waning. And with his impending nuptials to fiance Ashley, and desperate to reconnect with his estranged father in time for the wedding, Poo Bear is justifiably afraid of what the future holds.
Will his fiancée do what his Dad couldn’t and commit? How will his father react to his olive branch? And can he return to the top of a merciless industry that’s forgotten about him once already before? It’s these critical challenges ahead that Poo Bear fears most.
In an effort to best remedy all, he does the only thing he knows how — works. And takes to the studio with a host of the the world’s best producers and artists in hope of creating that next hit — from more than 500 songs written in six months — before the hourglass runs dry.
Featuring an in-depth analysis of the music industry as a whole by top songwriters, artists, critics and America’s highest profile record executives to boot, Afraid of Forever is a rare insight into the secret workings of the music world, and unmasks one of contemporary music’s most lethal pens. And the daily pressure to keep producing.