THE RED BULLETIN: So who is Rhonda, exactly? I think a lot of people would like to meet her.
GREGORY ALEXANDER, CO-FOUNDER, RHONDA INTERNATIONAL: Most of the time when people ask us in the actual club, we refer to her as this person who actually exists—but in interviews we’ve broken the veil that Rhonda is a fictional character that we’ve created, this ideal instead of a person. We’ve created this mythical being to suit the feel that we’re trying to convey with the club.
LOREN GRANIC, CO-FOUNDER, RHONDA INTERNATIONAL: We wanted Rhonda to be very high concept, more than bringing a sound system and a DJ and calling it a night … we wanted it to have the creative legs to take it a lot of different places. Me and Gregory have been friends for a very long time; we come from different backgrounds—he is gay and I am straight. There were places for his friends and my friends, and we didn’t see the point of that. We couldn’t find one place where we could all get together and enjoy the music we like.
So Rhonda is basically an anthropomorphic party girl who can travel through time and space and command people to dance.
GRANIC: This was after the MySpace days—it wasn’t when Twitter was super huge, but the concept of an organization issuing communiqués from the voice of a person made a lot of sense.
What were your first events like?
GRANIC: One of the things we knew from the beginning was that we wanted unconventional venues. The first was Guatelinda in east Hollywood, this building with mock Chinese architecture, but it was basically a Guatemalan mafia bar. We went in there and talked to the dudes that were running it, and they were like, “We don’t know who you dudes are.” But they listened to what we had to say.
And now, seven years later?
ALEXANDER: We’re known for hotel takeovers— we’ll have our first event at the Mondrian [on Sunset Blvd.] on May 24th, with a party at the pool and the Herringbone restaurant, and we’re selling rooms with passes.
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