Zenith El Primero Chronomaster 1969 Cohiba Edition

finely rolled

Words: Gisbert L. Brunner

Zenith’s new watch is inspired by tobacco, the Swatch Schoggi by chocolate. What else can inspire the design of a new watch face?

Zenith El Primero Chronomaster 1969 Cohiba Edition

The Cuban Cohiba is a benchmark in craftsmanship. Here is the cigar that Fidel Castro himself, upon encountering a blend made by artisan Eduardo Ribera, ordered into production at a heavily guarded mansion, for the enjoyment of himself and his closest comrades. 

To this day, every Cuban Cohiba is hand-rolled and finished at that glorious 1920s-built house – now El Laguito cigar factory – with an attention to excellence that is comparable to the Swiss watch industry.

Luxury watchmaker Zenith has noted this connection and created a timepiece to mark 50 years of the Cohiba. Its dial is a rich tobacco-leaf brown and features the cigar brand’s yellow and black polka-dot livery. 

Watch this video to see how the Chronomaster 1969 Cohiba Edition looks on your wrist

© Watch on wrist // Youtube

Inside is Zenith’s El Primero automatic movement, born in 1969, just three years after El Comandante demanded his first stash of Cohibas.

Quality and luxury aren’t the only traits the watch has in common with Fidel’s favourite smokes: with a steel edition limited to 500 pieces and just 50 in rose gold, it’s also exclusive. A revolutionary idea worthy of Che Guevara himself. 


Unlike the cigar that inspired it, the Chronomaster 1969 Cohiba Edition is water-resistant to a depth of 100m.


They may not be good for your health, but tobacco and chocolate look great on a watch face

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09 2016 The Red Bulletin

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