MANAGING DIRECTOR OF SEIKO GERMANY FRANK DECKERT

SEIKO IN FRANKFURT: AN INTERVIEW WITH MANAGING DIRECTOR OF SEIKO GERMANY FRANK DECKERT 

Interview and Photography: Gisbert Brunner​

ON JULY 16 2015, SEIKO OPENED ITS LARGEST STORE IN EUROPE ON GROßE BOCKENHEIMER ST. IN FRANKFURT. GERMAN MANAGING DIRECTOR FRANK DECKERT KNOWS WHAT HIS COMPATRIOTS LIKE
Gisbert Brunner

Gisbert L. Brunner was born in 1947 and has worked with every sort of precision timepiece, though mainly wristwatches, since the 1960s. He has now published more than 15 books on the subject. He is also in demand the world over as a public speaker.

THE RED BULLETIN: Where else in Europe are there Seiko stores?

FRANK DECKERT: In Amsterdam, Madrid, Paris and there are two in Sofia. In the late summer and autumn of 2015, Budapest and Moscow were to be added to that list. 

Do you deal with the Frankfurt store’s concerns personally?

All Seiko stores are run direct from Tokyo. 

There’s no customer service for the Grand Seiko here in Frankfurt. How does one find customer service for that model?

We send all Grand Seiko models to the manufacture in Japan. Only there can we guarantee perfect customer service. Plus the watches are then checked again as they are at the end of the manufacturing process.

How long does one have to wait to get one’s Grand Seiko back in such cases?

A complete overhaul will take between four to six weeks.

Grand Seiko automatic caliber 9S65

Grand Seiko automatic caliber 9S65

Can you tell us a little about German customers’ preferences when it comes to buying the Grand Seiko?

Two thirds of all the Grand Seiko watches sold in this country have a Spring Drive movement. Next are the 5Hz Hi-Beat calibres. We’ve also been having great success with the quartz models since 2014. Potential clients have now realised the special value of the integrated electronics. 

Will you give preference to the Frankfurt boutique when it comes to new and limited editions over other stores? 

I set great store by a balanced supply to both our traditional stockists and the boutique. And it goes without saying that if a licence-holder is in a position to sell a Grand Seiko that’s only available in the boutique, then they’ll get one. The boutique will send the watch to the licence-holder. 

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08 2015 The Red Bulletin

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